Page 13 - MGMG July- December 2023

SS has evolved undergoing a transition from the theme ‘Measuring Physical Progress’ in 2016,
‘Measuring Output’ (2017), ‘Measuring Outcomes’ (2018), ‘Sustaining Swachhata’ (2019),
‘Institutionalizing Swachhata’ (2020), ‘Integrated Approach’ (2021) and ‘People First’ in 2022.

Swachh Survekshan: Propelling Cities Towards Round-the-Clock Action
• Cities update their monthly progress on Swachhatam SBM-U portal against all

Survekshan indicators.
• Cities upload documents in support of progress claimed within stringent
timeframes.

• An independent agency verifies the data and validates the progress of each city
through on-call/ on-field interaction with citizens and random assessments of areas
in cities with movement of assessors being geo-tagged.

Jan Andolan: The most critical part of the Mission is behavioural change among citizens and
transforming the Swachhata movement into a true ‘Jan Andolan’. The success in this direction is
attributable to Swachh Survekshan due to its thrust on citizen engagement and feedbacks. Several
citizen engagement initiatives are built into the overall framework such as recognition of Swachhata
Champions, NGOs, voluntary organizations, start-ups and display of creatives and other innovative
forms of communication which not only ensure continued participation of citizens but inculcate in
them a sense of ownership about the Swachhata of their cities.

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