Page 11 - MGMG July- December 2023

Businesses and Tourism: Swachh Survekshan indirectly benefits businesses and tourism in ranked
cities. Improved cleanliness and sanitation attract more tourists, enhance the local economy, and
create opportunities for businesses in the hospitality, tourism, and related sectors.

Non-Governmental Organizations (NGOs): NGOs working in the areas of cleanliness, sanitation,
and environmental conservation benefit from Swachh Survekshan. The survey highlights the
importance of their work and can potentially attract support and funding for their initiatives.

Media and Researchers: Swachh Survekshan generates significant data and information about the
cleanliness and sanitation status of cities. Media organizations and researchers can analyze this data to
generate reports, studies, and articles that contribute to public awareness, advocacy, and academic
research in the field of sanitation and urban development.

Overall, Swachh Survekshan aims to benefit society at large by promoting cleanliness, sanitation, and
improved quality of life in Indian cities.

Swachh Survekshan is a framework which has truly provided a shot in the arm for urban governance
towards achieving socio-economic outcomes. This framework, with its roots in creating “peer
pressure”, has the potential to transform governance in various other spheres through people’s active
participation, agility and competitiveness.

Key challenges before the Swachh Survekshan

As the Swachh Bharat Mission kicked-off in 2014, there was minimal progress on making ODF cities
while solid waste processing was also quite limited in urban areas. An augmented approach was
necessary to achieve vision of a Swachh Bharat within the next five years.

The granularity of data captured was also the challenge, the states were providing the details after
collating the data from ULBs. The process was time taking and the data collated manually after taking
details from ULBs, the process sometime exceeds monthly timeline.

An effective roadmap was therefore required to bring about rigour in monitoring progress and
inculcate a spirit of vigorous competition amongst cities and states to improve their performance in

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