Page 6 - MGMG- Special Campaign -2.0

Special Campaign 2.0, 2022

space was cleared from scrap and outlived records and INR 370.83 Cr was
earned.
The government offices having maximum citizen centricity were given special
attention. Department of Posts has conducted the cleanliness campaign in
24,000 Post Offices, Ministry of Railways has covered 10,716 sites covering all
railway stations, Ministry of Shipping has covered all major ports, Ministry of
Road Transport & Highways conducted cleanliness drive at about 780 Toll Plazas
and way side amenities. 1170 Krishi Vigyan Kendras, 613 Pradhan Mantri Kisan
Samriddhi Kendras (PMKSKs) and 441 Indian Missions and Posts abroad also
participated in the Campaign. Government offices at remote locations such as
Dras, Changthang (Ladakh), Anantnag (J&K), Port Blair participated in the
Special Campaign 2.0. About 300 best practices emerged during the Campaign
which were documented and disseminated.

Special Campaign 2.0 was 17 times larger in terms of Campaign sites, 7 times
larger in terms of Space Freed and 6 times larger in terms of Revenue Earned
than the Special Campaign of 2021. The Campaign was successful in
institutionalizing Swachhata and reducing pendency in government offices.
About 4.56 lakh public grievances were disposed of and about 37.27 lakh files
which had completed their retention schedule were weeded out during the
campaign. Several Ministries were able to achieve 100% disposal against the
target during the campaign.

The Special Campaign 2.0 attained high visibility in print, digital and social
media. 157 PIB Statements and 67,000 Social Media tweets were issued. Social
Media tweets attracted 4 billion impressions and 9 lakh engagements. The
Campaign was also covered in DD news and private news channels. Hon’ble
Minister of State for Personnel, PG and Pensions addressed 2 Press Conference
on the Campaign on 25th October 2022 and 4 November 2022 which was
widely covered by all newspapers.

Department of Administrative Reforms and Public Grievances 5